DD
USTP ▶ UNIVERSITY OF APPLIED SCIENCES ST. PÖLTEN
Master of Science4 SemestersFull-time 120 ECTSCampus St. Pölten

DIGITAL DE/SIGN

Shape the digital present. Design the visual future.

A project-driven master’s programme at the intersection of design, technology, image and space.

01 Experimental Media 02 Photography 03 Graphic Design
Scroll · Programme
01
01 — Why Digital Design

You don’t just want to apply design — you want to rethink it?

In the Digital Design master’s programme you advance your creative, technological and conceptual practice — open, experimental and project-driven. The programme combines design thinking, media art, photography, graphic design, interaction & interface design, AI, XR, information visualisation, media programming, corporate design and applied research.

You work on real projects, develop prototypes, reflect on contemporary media cultures and build a professional portfolio step by step. We understand AI not as a list of tools but as a cross-cutting competence — an extension of artistic and conceptual possibilities, not a replacement for design.

Digital Design is for people who want to develop independent projects with visual, digital and media-based means — for art and culture, the creative industries, research, communication, education, business or their own start-up.

02 — Three Masterclasses

Choose your profile

Right at the start of the programme you choose one of three masterclasses. All of them work project-driven, research-led and with current digital technologies — from AI to XR, from print to performance, from portfolio to public presentation.

01
01

Experimental Media

Art & Tech / AI / XR / Immersion / Interaction / Performance / Media Art

You develop artistic and creative projects at the intersection of digital technologies, media art, AI, XR, interaction, space, sound, performance and immersive installations. You work with current tools and experimental modes of production and explore new forms of audiovisual, interactive and performative design — for everyone who wants not only to apply digital media, but to rethink them critically, poetically and experimentally.

Immersion & XRAR / VRArt Installations Culture TechInteraction & PerformanceArt & Tech Artificial IntelligenceCreative CodingAudiovisual Systems
PlatformsfhSPACEtv ↗Lucid Dreams ↗Wearable Theatre ↗GöttwAIg ↗Pinterest ↗Alumni ↗
02
02

Photography

Image Culture / Staging / AI / Post-production / Light / Camera / Visual Narration

You engage with the role of the photographic image in the digital age and develop your own visual languages between documentary, staged, artistic and applied photography. Digital workflows, light, camera, post-production, AI-based image processes, AR extensions, content creation and editorial formats are understood as creative tools. The goal is a professional portfolio with a clear visual stance.

Image ConceptCompositionStaging Camera & LightDigital WorkflowsPost-production ARContent CreationArtificial Intelligence
Platformfhstp.photo ↗
03
03

Graphic Design

Brand Identity / Typography / Editorial / UI/UX / Web / Print / Generative Design

You develop visual systems for brands, publications, interfaces, campaigns and digital media. The focus lies on conceptual design, typography, corporate design, editorial design, web design, UI/UX, print production and generative or AI-supported design processes. You learn to structure complex content visually and to understand design as an interface between communication, technology and society.

Brand IdentityCorporate DesignPrint Production Web DesignUI DesignUX Development New MediaArtificial IntelligenceGenerative Design
PlatformBehance ↗
PRACTICE
03 — Studying means producing

Projects that don’t end in class

Work from Digital Design becomes visible through platforms, exhibitions, festivals, audiovisual channels and public presentations. This turns the programme into a real space for production, presentation and networking.

001 / AV Channel

fhSPACEtv ↗

Audiovisual productions, experimental media formats and student work from Media Technology and Digital Design.

youtube.com/fhSPACEtv 002 / Photography

fhstp.photo ↗

Platform and visible archive of the Photography masterclass — photographic positions and image projects from the programme.

fhstp.photo 003 / Festival

Lucid Dreams ↗

Festival for Digital Art. Artistic, immersive and performative projects are made publicly tangible.

lucid-dreams.at 004 / Graphic Design

Behance ↗

Curated showcase of the Graphic Design masterclass — brand identity, editorial, typography and visual systems.

behance.net/ustp_graphicdesign
04 — Your path through the programme

Four semesters. One portfolio

The programme combines conceptual development, project-driven production, prototyping, portfolio work, career orientation and the master’s thesis.

01

Conception

You develop ideas, analyse content, work out design concepts and start in your chosen masterclass.

02

Prototyping & Production

You realise projects, test technologies, develop prototypes and deepen your design practice.

03

Application & Reflection

You sharpen your portfolio, develop career perspectives and work on presentation and academic grounding.

04

Master’s Thesis & Dissemination

You develop your central project into the master’s thesis, present your results and position yourself with a graduation portfolio.

05
05 — Careers & Perspectives

Do. Research. Found.

In the Careers module you prepare specifically for your path after graduation.

◆

Do

You want to apply your skills in agencies, studios, institutions, companies or cultural organisations.

◈

Research

You want to work in research, development or innovation in digital media.

◇

Found

You want to realise your own ideas, products, projects or artistic formats entrepreneurially.

Possible Career Fields
20
Application · 20 places per year

Become part of the future

20 study places per year. Apply online and shape the digital present and visual future with us at USTP St. Pölten.

Apply now ↗ View on ustp.at ↗ See masterclasses